The digital marketing world continues to evolve at a rapid pace. New techniques, strategies, and best practices for local SEO emerge almost monthly. Although it can be challenging to keep up with all of these changes, one thing remains constant: businesses must have an effective online presence to thrive. According to a recent report from the Harris Group and Internet Marketing Solutions, Inc., local search is growing rapidly and will only continue to expand in importance. In fact, nearly 90% of consumers use local search when researching service providers before making a purchase. What does this mean for your business? If you’re not already investing in localized SEO tactics, you need to start right away if you want to stay competitive. Here are three reasons why hiring a local SEO specialist should be at the top of your list of priorities:
Your Website Is Your Business’s Front Door
If you’ve ever walked up to a shop and found the front door closed, you know that it can be extremely frustrating. You may have urgent questions about the products or services on offer and feel that your questions aren’t being answered. You may be ready to make a purchase, but feel that you can’t. The point is, a closed door leaves you feeling helpless, and that’s not a feeling any business owner wants their customers to experience. That’s why it’s critically important that your customers can access your business information whenever and wherever they want. Your website is your online front door, and if it’s not optimized, it doesn’t matter how great your products or services are; customers simply won’t be able to find you. This is why it’s so essential to hire a local SEO specialist to create an optimized website that brings in targeted customers.
SEO Is More Important Than Ever
Search engine optimization (SEO) is the practice of increasing your website’s visibility in search engine results and increasing the number of visitors to your site. Without an effective SEO campaign, your website will never reach its full potential. Unfortunately, SEO has been a bit of a moving target recently due to Google’s frequent updates. These updates to the ranking algorithm frequently change how and why certain websites rank above others. As a result, SEO specialists are constantly adjusting their approach to stay one step ahead of Google and optimize websites for higher visibility. A professional SEO specialist will be incredibly familiar with these changes and know how to incorporate localized SEO best practices into your website. By retaining a local SEO professional, you ensure that your site is optimized for the highest level of visibility possible, giving you a leg up on the competition.
Local SEO Has Major Long-Term Benefits
If you’ve only ever hired SEO specialists on a short-term basis, you may be wondering how SEO benefits your business in the long term. While SEO experts can boost your site’s visibility almost immediately, it’s important to remember that SEO campaigns typically last several months. This means that you’ll start to see real results after a short time. It also means that SEO specialists can identify trends in your site’s traffic and make ongoing adjustments based on the data. For example, let’s say you decide to hire an SEO specialist in January. If he’s able to boost your website’s traffic by 50% over the next three months, you’ll still be seeing the effects of his efforts by June. With that in mind, you can see how hiring an SEO specialist on a long-term basis is incredibly beneficial.
Local SEO has major benefits for businesses of all types. If you’re not currently investing in SEO, now is the time to start. With the amount of traffic that local search receives, it’s critical to have an optimized website to stay competitive. Your website is your business’s front door, which means it’s essential to hire an SEO specialist to optimize it for visibility. SEO is more important than ever, which means you should hire an SEO specialist for long-term benefits. You’ll start to see real results almost immediately and will receive ongoing benefits from the investment.