“Panel is a young sports in our country that is gaining momentum among people of all ages, especially adults between the ages of 25 and 45. With the ease with which it can be mastered and the significant increase in our country’s social and private facilities with more paddle tennis courts, its expansion seems endless.

This expansion is not only in the number of players

 But also in the field of amateur and professional competitions, a new need has arisen: for a professional organization that could professionally organize paddle competitions in our country, and it is this that led several professional paddle organizers to join forces six years ago to create the Panel Pro Tour (PPT).

The purpose of this post is to present my experience in the creation of the PPT and to develop the production, marketing and communication process of the various tournaments that are part of it, especially those of which I have been director since the beginning of the PPT (Valladolid, Madrid and Gijon this year 2011).

I will briefly talk about my experience with

So I can see the most important aspects of your organization, such as sponsorship management, communication strategy, or the profitability studies we do to evaluate the profitability of companies that sponsor professional paddle events As many “young” sports fade away as society expands and in all aspects of it, from gradually increasing the number of licenses, to opening a significant number of paddle schools for all ages and abilities, to creating competitions covering a wide range of ages and levels, from popular tournaments and popularizing the sport, to the most prestigious international competitions in our country.

In this post, I will discuss the most important aspects of the creation and development of the Professional Padel Pro Tour Circuit, an experience that will focus in particular on the marketing and communication aspects, key aspects for the success of a professional Padel event, in terms of sponsorship, organization and the return on investment that an event with these characteristics has.

What is the Padel Pro Tour (PPT)?

The Padel Pro Tour (PPT) is the only professional Padel tournament in the world that was created as a requirement for the development of the sport itself. Due to the lack of serious and strict organization of professional competitions in our country, six years ago several Padel tennis organizers decided to join forces to bring more rigor and professionalism to the professional competitions that existed until now.

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