Even the most comprehensive web planning can’t guarantee your website will load as fast as possible. In fact, according to Google, on average, only 25% of web pages load as soon as they should. This means that if your site isn’t loading fast enough for your target market, you might be missing out on leads and sales.  Improving site loading speed is a crucial part of creating a successful digital marketing strategy. It’s one of the first things visitors check, and if it’s not fast enough, your site could be missing out on new business opportunities.  Every website has different requirements for loading speed. However, there are a few factors that are universally beneficial. In this article, Miron Digital will explain why improving these three aspects of your site loading speed is so important, and how you can do it without overloading your server.

Understanding Web Page Loading

When you think about how much time you spend on the internet, what comes to mind? If it’s your web browser, you might be surprised to learn that you spend less than 3% of your time on that page. Most of your time is spent waiting, while the browser is loading the rest of the page. One of the most important factors in improving site loading speed is understanding what’s happening behind the scenes as your visitors load your page.  First, the browser downloads the website’s HTML code. Then, it parses the code and looks for images, CSS, and JavaScript files. Finally, it renders the rendered HTML code and sends the request to the web server

Use a Content Delivery Network

A content delivery network (CDN) is a network of servers around the world that caches content for you. When you publish a new blog post, images, or your latest software update to your website, your site’s content is stored on a CDN. Then, when a visitor arrives to your site, the browser downloads the content from one of the servers. However, this web page may be stored on a different server than the one the visitor is on. The result? A faster overall load time for your site and a better user experience.  There are many benefits to using a CDN, including:  -Avoiding server strain: Due to the increasing popularity of your site, there may be a strain on the server you’re currently using. You can avoid this by using a CDN. -Better user experience: A slow website can frustrate visitors and lead to lower search engine rankings.

A fast website allows users to get to their goals more quickly and easily. -Better loading times: Pages can take longer to load if they’re served directly from the web server, but are served more quickly if they’re on a CDN. -Faster page load: Without a CDN, a page takes longer to load as the browser must first request the images and CSS from the web server. Then, it waits for the server to respond before sending the HTML code to the browser. -Improved SEO: Servers can become overloaded if there are too many visitors to a single server. Using a CDN alleviates this issue by spreading the load across multiple servers. -Reliable delivery: When a server is down, a visitor doesn’t experience a broken website. They just get a cached version of your site from the CDN.

Avoid Over- Optimization

A common mistake when improving site loading speed is to over-optimize for speed.  You may have heard about how Google places a heavy focus on speed when ranking a page. In fact, it’s one of the three main ranking factors in their algorithm. If you want to improve your site loading speed and boost your ranking, you should avoid optimizing for these other two factors:   -Content quality:

If your content is low-quality and lacking in originality, it won’t help your site appear higher on the page. It also might result in lower-quality links pointing back to your site. -Page layout: Good page design is essential to a good user experience and will help your page appear higher on the page but won’t improve loading time.

Conclusion

To keep your site loading as fast as possible, you need to understand what’s happening behind the scenes as your visitors load your page.  A content delivery network is a network of servers around the world that caches content for you. When you publish a new blog post, images, or your latest software update to your website, your site’s content is stored on a CDN. Then, when a visitor arrives at your site, the browser downloads the content from one of the servers. However, this web page may be stored on a different server than the one the visitor is on. The result? A faster overall load time for your site and a better user experience.

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